As per the UNESCO, its executive board recommended the proclamation of World Radio Day to the 36th General Conference based on a feasibility study undertaken by the organisation, further to a proposal from Spain.īeing the most widely consumed medium, radio is the most effective and trusted way of delivering information. The day was proclaimed in 2011 by the member states of the United Nations Educational, Scientific and Cultural Organization (UNESCO) and later adopted by the United Nations General Assembly in 2012 as an international day. The ability of radio stations to engage and retain a large enough base of loyal listeners is linked to their economic viability in this sub-theme. This sub-theme focuses on providing accessibility of content to persons with disabilities, such as sign languages or automated subtitles for hearing-impaired audiences or announcements of content for blind listeners. In order to gain the trust of listeners, journalism should be based on verifiable information. This sub-theme refers to producing independent and high-quality content. The day is divided into three main sub-themes. This year, UNESCO is celebrating the 11th anniversary of World Radio Day and more than a century of the medium. Like every year, UNESCO has also called on radio stations across the globe to celebrate this day. The importance and reach of radio can be well understood and proven by Prime Minister Narendra Modi's radio show 'Mann Ki Baat'. Every year on 13 February, World Radio Day is commemorated to honour one of the oldest and widely consumed mediums of communication.Īccording to UNESCO, radio is a strong and powerful medium for celebrating humanity in all its diversity and constitutes a platform for democratic discourse. In the age of countless online platforms, radio has remained the most robust and far-reaching medium of communication.
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